Creative leader in product design and motion, storyteller and teacher.
About
Experienced creative leader with 25+ years in product design, creative direction, and motion. Skilled at combining emerging technologies with strategy to deliver products and experiences that drive engagement. Proven success leading teams, building design systems, and shaping video formats that connect with users.
I have co-founded companies, led design teams, and partnered with global brands and startups. Currently, as Product Creative Director at Vimeo, I bring product vision to life through motion, storytelling, and user experience, ensuring clarity and impact.
Leading Creative for Product
Exploring how creative storytelling, motion, and design connected product, brand, and marketing at Vimeo — shaping the product experience, building motion systems, and visualizing roadmap, strategy, and vision
Main focus areas
Product Design And Elevation
I specialize in elevating product design through systems that are both expressive and scalable. My approach blends motion, interaction, and storytelling to craft experiences that feel fluid, intuitive, and connected. I focus on building cohesive design languages that empower teams and translate complexity into clarity.
Product Motion & Delight
I design motion and interaction systems that bring products to life. By uniting animation, rhythm, and micro-interactions, I create experiences that feel expressive, intuitive, and human. My focus is on purposeful motion — guiding attention, clarifying behavior, and transforming routine actions into moments of delight.
Innovation & Vision Work
I lead vision-driven innovation that bridges imagination and execution. By combining motion, storytelling, and rapid prototyping, I help teams visualize the future — long before it’s built. My work turns abstract ideas into tangible directions, aligning design, product, and engineering around a shared creative vision.
Marketing & Brand
I bridge product and marketing through storytelling that connects vision to impact. By merging brand strategy with deep product insight, I craft narratives that align teams and resonate with audiences. My focus is on using motion and video to make technology feel simple, emotional, and inspiring.
AI Filmmaking
explore how artificial intelligence can expand the boundaries of visual storytelling. By combining creative direction, generative tools, and rapid production workflows, I experiment with new ways to write, design, and shoot films — faster, bolder, and more collaboratively.
Dynamic Creative Tools
explore how motion graphics and templates can empower creators to tell their stories with professional polish. By designing modular assets, kinetic typography, and dynamic visuals, I help users and teams produce videos faster, more creatively, and with complete flexibility.
Selected Clients
Vimeo
RedBull Media House
AppsFlyer
Bizzabo
TikTok
FIA WRC
MTV, Viacom
Vimeo ProdCon, Miami.
Parson School of Design, NYC.
Bezalel, Academy of Arts and Design, Jerusalem.
SARP Gallery, Warsaw.
Cal Arts, LA.
Selected Lectures
Selected Events
AI Film Festival, Amsterdam.
Vimeo Reframe, NYC.
OffPrint, Paris
NY Art Book Fair.
LA Art Book Fair.
Selected Awards and Press
It’s Nice That.
Monocle Films, London.
Communication Arts.
Promax BDA.
Haaretz Magazine.
Storytelling is at the center of everything I do — from marketing campaigns to user journeys, motion design to product strategy. I use design, motion, and narrative to turn ideas into experiences that feel alive, purposeful, and human.
My approach
These projects were created in close collaboration with talented teams across Vimeo. Grateful for the partnership, creativity, and shared vision of everyone involved — including the many PMs, designers, engineers, editors, writers and producers who helped bring these ideas to life.
Vimeo Leadership
Philip Moyer, Anjali Sud, Mark Kornfilt
Product Management
Bob Petrocelli, Zoe Massa, Ashraf Alkarmi, Zohar Dayan, Phil Worthington
Marketing
Charlie Ungashick, Bia Castro, Dan Brooks, Meagan Wood, Caroline Harris, Monty Wolper
Design Leadership
Kevin Dalvi, Serge Vasil
Design Leads
Celeste Rose, Seth Rieder, Marc Rambeau, Daniel Highbrown, Ram Kalaf, Brooke Hinton
Motion Design
Noi Navve, Murry Husain, Matan Oron, Gilat Adi Shachar, Tal Korjak, Tal Uliel, Amnon Hadad
*Disclaimer
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Credits