Vimeo Marketing & Brand
Supporting Vimeo’s tools with powerful creative assets.
The chllange
Our team develops and manages the creative assets that power Vimeo’s editing and creation tools. While these tools aren’t the core of Vimeo’s product, they play a key role in helping users tell their stories. By producing, organizing, and maintaining these assets, we make every creative feature more usable, approachable, and effective.
Vimeo Audio Visualizer
A set of audio visualizer templates for Vimeo Record, designed to enhance any recording with dynamic, responsive visuals. Users can easily add animated graphics that react to their audio, creating polished, engaging videos for everything from team updates to social media content.
Vimeo Live – Graphic Templates
A collection of animated templates for Vimeo Live, designed to help you create professional-quality broadcasts. Each package includes everything from bumpers and countdowns to lower-thirds, all in a cohesive style. Easily mix and match elements to produce polished, visually engaging live events—no design team needed.
Vimeo’s template studio
Expanding Vimeo’s template gallery with motion-graphics-based designs, these templates give users the flexibility to create polished videos quickly. From simple, ready-to-use layouts to advanced motion graphics, they serve a wide range of users—from HR teams and enterprise executives to small businesses creating social media content.
As part of the project, we explored kinetic typography and type animation, tackling the challenge of translating After Effects designs into dynamic, interactive type in the product. This required deep expertise in video, motion graphics, and user workflows to ensure animations are both engaging and fully functional.
With these tools, anyone can produce professional, polished videos with ease.
Vimeo’s essential creative assets
A comprehensive library of creative assets for Vimeo’s creation and editing tools, designed to give users everything they need to enhance their videos. By breaking motion graphics into modular building blocks—text animations, transitions, and more—users can easily assemble professional-quality videos. As part of the project, we also created a detailed roadmap and guide for Vimeo’s developer teams, providing a clear framework to build and expand the tools and assets users rely on. This approach ensures consistent quality, usability, and empowers everyone—from knowledge-sharing teams to marketing creators—to produce engaging, polished content with ease.
Facts
↳ Enables users to create professionally.
↳ Modular assets for any project.
↳ Simple for beginners, advanced options.
↳ Research-driven, highly usable tools.
↳ Supports teams from small to enterprise.
↳ Enhances Vimeo’s creative ecosystem
By developing, organizing, and maintaining Vimeo’s creative assets, our team ensures that every feature in the editing and creation tools is both usable and inspiring. From templates and visualizers to essential building blocks, these assets empower users to tell their stories with professional-quality videos, whether for social media, internal communication, or marketing campaigns.
Outcome
