Vimeo Strategy & Innovation
Shaping Vimeo through vision and innovation.
The challenge
The Product Creative and Motion Team was formed to elevate Vimeo beyond strategy and into vision. Our work blends storytelling, motion, and creative exploration to imagine what Vimeo could be, long before code is written. By pushing innovation through animated journeys, prototypes, and micro-interactions, we help teams see the product in motion. Over time, these experiments evolved into core Vimeo features — from new design systems to major launches like Bokeh, our AI assistant, and Vimeo’s Apple Vision Pro app.
Vimeo Viewer Experience
Building a presentation for Vimeo that introduces an innovative AI-powered ecosystem integrating Staff Picks, VOD, premium content, and future monetization tools. This new vision empowers creators and transforms Vimeo viewing experience like never before.
Vimeo MIni Apps
Exploring Vimeo “mini apps,” including SEO-driven tools. These aim to provide users with dedicated, easy-to-use features for specific needs, avoiding a heavy platform experience.
Vimeo Power player
Vimeo player exploration that offers Admins direct in-player control of key settings, streamlining video management efficiently within the embedded video.
Vimeo Apple Vision Pro App
Building a vision for Vimeo for Apple Vision Pro, from product conception and design to creating a video that showcases the potential of developing this product for Apple. As a result of this vision work, we developed an app at Vimeo that can now be used on Apple Vision Pro
Vimeo Costumer Solutions
Developing a strategy and exploring a vision for Vimeo’s product experience, evolving across different customer solutions, from the video professional to the enterprise customer.
What began as vision work has shaped Vimeo’s product today. Our explorations led to Bokeh, Vimeo’s AI assistant, and laid the foundation for Vimeo’s Apple Vision Pro app. Our research into creator and marketer tools informed strategies for customer solutions. And our focus on core journeys continues to drive product improvements, turning disruptive ideas into everyday Vimeo features. Vimeo Labs remains our space to innovate, experiment, and transform vision into reality.
Outcome
