Vimeo Marketing & Brand
Bridging Product and Marketing at Vimeo Through Video
The chllange
When I joined Vimeo, product and marketing operated separately. Marketing focused on brand campaigns, while product teams worked in isolation. For users, Vimeo is seamless — there are no boundaries between ads, the logged-out site, or the product itself. With my background in marketing and product storytelling, my team became the bridge, creating videos that captured the brand while clearly showing what the product does.
The Solution
Our team worked across marketing, sales, and product to produce a wide range of videos, from campaign ads and brand storytelling to logged-out website content, landing pages, and board meeting presentations showcasing product. By embedding product knowledge into the creative process, we ensured every video served both brand and user needs. This collaborative model allowed us to iterate quickly, align on messaging, and make content that was immediately impactful.
Vimeo Landing Pages
We created motion-driven landing pages that show product features while reinforcing brand identity. Every interaction was designed to feel seamless and intuitive.
Vimeo REFRAME
We created motion-driven landing pages that show product features while reinforcing brand identity. Every interaction was designed to feel seamless and intuitive.
The History of Storytelling
Created for the Vimeo Reframe conference, this short video was produced entirely with AI tools — a creative experiment completed in just two weeks. We tested over sixteen emerging tools, with about 80% of the work accomplished using Runway.
Developed in close collaboration with Philip, Vimeo’s CEO, the concept explored the six oldest storytelling arts in human history — showing how, since the very beginning, humans have been driven by the need to tell stories.
The closing moment, where the Vimeo logo appears subtly at the end, felt like stamping Vimeo onto storytelling itself — a quiet but powerful brand statement about creativity, technology, and video’s enduring role in human culture.
Smart Motion Tool Kit
In close collaboration with Vimeo’s brand and marketing teams, we developed a motion toolkit designed to streamline the production of low-tier marketing videos — the kind needed frequently across campaigns and social channels.
Drawing from my background in promo production at Promotheus and Fire, it was clear how to build an efficient, scalable system that keeps every video on-brand without requiring heavy production effort each time. The toolkit translated Vimeo’s visual language into an intuitive set of modular elements and templates, allowing both video editors working in After Effects and content teams using software like Figma or web-based tools to easily assemble videos that feel cohesive, expressive, and distinctly Vimeo.
In App Videos
Marketing isn’t just about campaigns or what users see when they’re logged out. Just like there’s a top of the funnel, there’s also a lower funnel — a whole space of monetization and storytelling inside the product. From upsell banners to in-product videos that communicate and inspire, these touchpoints play a big role in marketing, retention, and keeping our customers happy. It’s all one brand, one language, one experience.
Internal Marketing Videos
Some videos are inherently marketing-oriented, but their main purpose is internal: aligning teams and stakeholders. Often called “hype videos,” these productions showcase what’s happening and what’s planned each quarter. They play a central role in strategy meetings, helping ensure everyone is aligned — far more effectively than slides, mockups, or prototypes. Videos have a unique power to turn ideas into shared understanding and make concepts feel real in a way no other medium can.
Facts
↳ Product and marketing now work seamlessly.
↳ Campaigns and demos are produced faster.
↳ Every touchpoint feels visually consistent.
↳ Motion-driven elements boost engagement.
↳ Hype videos align teams and strategy.
↳ Components and templates scale across products.
By bridging product and marketing through creative video, we created a unified, clear, and engaging Vimeo experience. The work strengthened collaboration across teams, clarified the product for users, and built a foundation for future campaigns — ensuring every video reflects the brand and supports Vimeo’s growth.
Outcome
